The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Wallace Subaru - Johnson City Dedicated Locally to the Love Promise?
We believe that our role in the community goes beyond being a car dealer. We believe that it is our duty to have a positive impact on those around us and our community. Our Love Promise can be seen in our partnership with Meals on Wheels of Northeast Tennessee, Boones Creek Elementary, Terracyle, Washington County Animal Shelter, Haven of Mercy, and Niswonger's Children Hospital. We're grateful for the opportunity, not only to be a part of our community for 50 years, but to serve it as well.
Washington County Animal Shelter
Meals on Wheels of Northeast Tennessee
Boones Creek Elementary
Boone Lake Clean Up Project
Niswonger Children's Hospital | Haven of Mercy
Wallace Subaru - Johnson City & Niswonger Children's Hospital - Siedah R.
For several years, Wallace Subaru - Johnson City has partnered with The Leukemia & Lymphoma Society (LLS) and Niswonger Children's Hospital through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On June 26, Wallace Subaru - Johnson City personally delivered these items to patients in treatment.
Subaru Loves to Care at Niswonger Children's Hospital! - Becca B.
Wallace Subaru of Johnson City delivered thoughtful care packages to patients at Niswonger Children's Hospital. In addition to heart shaped pillows that unfold into warm blankets; this year's donation included fun and comforting items like ice packs, stress balls, coloring books, colored pencils and more, helping our patients find both comfort and a little distraction during treatment. Thank you, Wallace Subaru, for continuing to bring smiles and warmth where hope rises at Niswonger Children's Hospital!
Wallace Subaru Teams Up to Support Local Community - Nate R.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Johnson City, this is a harsh reality. Helping others strengthens communities, which is why Wallace Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Wallace Subaru have helped nearly 900,000 children and adults in urgent need. On 01/20/2025, Wallace Subaru donated 252 coats & 252 shoes/socks to Youth Villages- Johnson City, TN. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Child Life and Subaru - Rodney R.
As the child life manager of Niswonger Children's, I have seen first-hand the impact Subaru has made on our patients. Each year, Subaru donates blankets and pillows to our children and their families. These comfort items bring a Subaru "pop" to the room with their classic blue and white. Smiles are bought to our patients and families. I want to ensure everyone is aware of the impact Subaru is making to create an even better experience at Niswonger Children's Hospital!
Subaru Support at Niswonger Children's Hospital - Emily B.
As the Assistant Vice President for Child Health Programs at Niswonger Children's Hospital, I oversee the wrap around services that we provide to our patients and families. These "extra" services include the Children's Resource Centers in Johnson City and Abingdon, our Strong Starts navigation program that currently serves over 13,000 families, Pediatric Care Navigation program in the pediatric subspecialty clinic for our most medically complex and chronically ill patients and the Child Life program that helps kids learn about and cope with treatments while they are in the hospital. Our Child Life department organizes volunteers and plans regular visitors and events for our patients to enjoy. Our Children's Resource Center provides invaluable education to the community, including car seat safety trainings and checks, and hosts many kid-friendly events throughout the region. The Strong Starts program is a social care service that connects families with resources they may need including food, housing, transportation and much more. The care navigators follow the families from prenatal care until the child goes to kindergarten. None of these services would be possible without the philanthropic support of our wonderful partners like the Baker family at Wallace Subaru. As many may know, children's hospitals nationally do not make money. They receive less reimbursement, and providers are paid less than in the adult health care world. Every team member at Niswonger Children's is dedicated to our mission, ensuring a positive experience and overall healthy lives for the kids we serve. Every cent makes a difference when it comes to helping and healing the kids in our region, and we are so grateful!
Thank you, Wallace Subaru for sharing in our vision for a healthier future for your community! - Chris J.
Philanthropy in a children’s hospital is more than just the opportunity to give to a worthy cause. It is an opportunity to share in the vision for a healthier future for your community, and a way to support that vision in a very tangible and meaningful way. We all have ways that we contribute, and financial support is a necessary component to ensuring we have the right equipment, facilities, and people in place, and we are ready to serve our children when the need arises. Thank you to Wallace Subaru and the countless others who choose to support this incredible mission. Christopher Jett CEO, Niswonger Children’s Network
Wallace Subaru of Johnson City continues support of community - mike S.
Wallace Subaru of Johnson City sells cars. We all know that. Sometimes, though, we forget how local businesses work hard to sustain our community. That was the case recently when they, along with Subaru America, donated 150 mature trees, two to three feet tall, to our community to mark Earth Day. Some of the trees wound up outside of the immediate area, and that made the story even better. They found out trees were needed to help in the recovery from Hurricane Helene. So they donated a couple of dozen of the trees to be planted along the Nolichucky River. I say thank you to the good folks at Wallace Subaru of Johnson City for all the good things they do.
Helping Families Recover After Hurricane Helene - Brittany S.
Hello my name is Brittany Smith. I am with Appalachian Books and Blessings. Our group sits on the Spiritual and Emotional Sub Committee under the Washington County Long Term Recovery Group. Our group recently started collecting plants, flowers, trees etc for a group called Nolichucky Bloom. These plants will be placed on properties where homes were destroyed from Hurricane Helene. Multiple organizations such as ASP have been working tirelessly around the clock to rebuild . When I picked up my tree I spoke with Travis, Austin and Ben about maybe picking up 1-2 to donate to these families. To my surprise Wallace loaded our car down with 8 free trees to donate to our organization. Thank you to the staff at Wallace for supporting our organization. Most importantly, thank you for helping our community rebuild after such a devastating storm. I will be sharing photos of the families next to their trees once they are planted .
Coats/Socks/Shoes - Jessi G.
Operation Warm and Wallace Subaru of Johnson City chose our organization to donate over 200 coats/shoes/socks to the East TN families that Youth Villages works with. This was a blessings to the families we serve in the East TN region and came in at the perfect time, when temperatures in TN had dropped. As a non-profit organization this donation made a huge impact on the families we serve. We are grateful to have been chosen again this year by Operation Warm and Wallace Subaru of Johnson City. We are thankful for such wonderful community partners. Thank you!
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M.
At Wallace Subaru - Johnson City, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Wallace Subaru - Johnson City proudly contributed $7500 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
Did Wallace Subaru - Johnson City go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
