The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Wallace Subaru of Johnson City dedicated locally to the Love Promise?

Our Love Promise can be seen in our partnership with the United way of Washington county TN. which helps to fund many local organizations including but not limited to Frontier Health, Girls Inc., Johnson City Schools, Keystone Dental Care, The ARC of Washington County, Fit for success and the Local Girl Scouts. We're grateful for the opportunity, not only to be a part of our community for 50 years, but to serve it as well.

United Way of Washington County TN.

 Subaru Love Promise Heart

Love Promise Stories from Wallace Subaru of Johnson City

Science Books Donation to Mrs. Perry's 4th Grade  –  Andrea P

Science Books Donation to Mrs. Perry's 4th Grade

Wallace Subaru of Johnson City recently donated some science books to my fourth graders. My students absolutely LOVE when they receive new reading materials and dig right in to reading them right away! The books that were chosen for the donation closely relate to our fourth grade standards as many of them pertain to Ecosystem learning. The other books offer some really great Science information along with some hands-on learning projects. We are looking forward to completing some of them in the near future! Thank you again for the donation. Your thoughtfulness and kindness are greatly appreciated!

Meezer Express!  –  Lucinda B

Meezer Express!

As part of Siamese Rescue of Virginia (a rescue group), I am a member of the Meezer Express, a dedicated group of people that transport adopted Siamese cats to their forever homes through "legs" of a transport. I am the Blountville, TN to Wytheville, VA leg, and my Subaru Forester 2017 is absolutely invaluable for these trips! I can fit THREE cat carriers in the backseat and one in the front (all safely belted in, of course). And all their gear for their new families fits neatly in the roomy trunk. My meezers love the quiet drive and the comfort of the ride - no bouncing around for them! I absolutely love my Forester and this is the third Subaru I have purchased - I'll never have another vehicle except a Subaru. Thank you from me (and the meezers!) for a really exceptional vehicle that's a pleasure to drive and has an extremely comfortable riding experience. You go, Subaru!!

Where Love Met Hope  –  Lori F

Where Love Met Hope

Delivering the blankets to area hospitals for the "Where Love Meets Hope" promotion was very gratifying. What made it very special one day though was upon delivering to the Regional Cancer Center in Johnson City, Tennessee. There was a gentleman receiving a blood transfusion that day who is battling AML (leukemia). He was so touched to get this blanket and began sharing his story about how LLS has personally helped him each year with a travel grant. He was also grateful for the information we've provided to him as well as being able to participate in the local support group. Then, what was sort of a "full circle," moment was that the social worker who helped arrange the delivery to patients drives a Subaru! It was a great day full of many blessings. The patient had lost a friend to cancer and said being able to know people out there care (like Subaru) is very nice. This was a wonderful promotion and I hope that LLS and Subaru can continue to work together and bring love and hope to patients. Cancer is awful and being told you have it will change your life in an instant. The support that LLS provides and this blanket gesture and messages of hope will put many smiles on the faces of those bravely battling this monster.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Washington County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,404 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 93 trees, 409 gallons of gasoline, 3,484 plastic bottles, and 16,026 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Our love promise to the United Way  –  Lester L

Our love promise to the United Way

We are very excited about our "Love Promise" involvement with the Washington County United Way. For the last few years we have been very active in our support and involvement with the Washington County United Way. We are especially proud of our employees. The last two years we have had 100% employee participation in the form of contributions during our annual United Way campaign. We have also been participating in an annual automobile dealers United Way Campaign, where a contribution was made by us directly to the United Way of Washington County for 2 weekends each year during their fund raising campaigns. Because we have been impressed by the number of important hard working local organizations that are funded through the United Way we decided to designated the Washington County chapter as our official local partner for the Subaru national "Share the Love" event that took place during parts of November and December 2014. As a result of this partnership and the great response of our customers during the "share the love" event we are able to present the Washington County United Way with a check from Subaru of America on our behalf on this day March 31st 2015 totaling $20,223 dollars. Our employees, Our Dealership and Subaru of America all believe it is important to "Share The Love". We know we are touching many people in our community's lives on a substantial basis.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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