The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Wallace Subaru of Johnson City dedicated locally to the Love Promise?

Our Love Promise can be seen in our partnership with the United way of Washington county TN. which helps to fund many local organizations including but not limited to Frontier Health, Girls Inc., Johnson City Schools, Keystone Dental Care, The ARC of Washington County, Fit for success and the Local Girl Scouts. We're grateful for the opportunity, not only to be a part of our community for 50 years, but to serve it as well.

subaru loves pets event
boone lake clean up project
United Way of Washington County TN.
subaru loves care event
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Wallace Subaru of Johnson City

Subaru and Wallace Subaru of Johnson City believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Wallace Subaru of Johnson City pitches in  –  Stephen M

Wallace Subaru pitches in to protect one of Johnson City's most precious assets. On April 27th 2019 members of the local community pulled together to work the 20th annual Boone Lake Cleanup Day. Our dealership had 2 team members Zac Thomas and Robert Trent go and pick up trash in the water and on the banks of our beautiful Boone Lake, that is a center piece of our local community. Saturday is a big day for automobile dealers, but we had Zac our New Car Manager and Robert one of our veteran Subaru sales reps pitch in and do our part for this important local event. I appreciate their commitment to projecting Subaru Love for this important project. Stephen R. Moore GM

Heroes bravely share the love in Johnson City, TN.  –  Zac T

In the afternoon of September 28th, 2018, after hearing a loud disturbing noise, it was apparent a bad accident had just happened at the intersection near our Subaru showroom. Rather than run up and see how bad the wreck was, as most bystanders do, three members of our team ran to see what they could do to assist. The thing was, one of the vehicles was on its roof and on fire! Jeff Alpern (sales) and Robert Curtis (service) grabbed fire extinguishers and took off. Zac Thomas (New Car Manager) ran to the scene to find one of the passengers had exited the vehicle, but the other passenger was unconscious in the burning car. As Jeff Alpern and Robert Curtis worked the fire extinguishers, Zac Thomas went in the burning vehicle and dragged the adult male passenger to safety. Once he was secured, Jeff and Zac, both ex-law enforcement officers, did what they could to handle traffic and keep lanes open for ambulance and fire and safety officers. As General Manager of our company, I was so proud of the bravery and unselfish actions these men took to help others in distress. I realize it is a little late and not a traditional “Share the Love” community story, but the Subaru Team came through that day and made a difference in our community here in Northeast Tennessee.

Science Books Donation to Mrs. Perry's 4th Grade  –  Andrea P

Wallace Subaru of Johnson City recently donated some science books to my fourth graders. My students absolutely LOVE when they receive new reading materials and dig right in to reading them right away! The books that were chosen for the donation closely relate to our fourth grade standards as many of them pertain to Ecosystem learning. The other books offer some really great Science information along with some hands-on learning projects. We are looking forward to completing some of them in the near future! Thank you again for the donation. Your thoughtfulness and kindness are greatly appreciated!

Meezer Express!  –  Lucinda B

As part of Siamese Rescue of Virginia (a rescue group), I am a member of the Meezer Express, a dedicated group of people that transport adopted Siamese cats to their forever homes through "legs" of a transport. I am the Blountville, TN to Wytheville, VA leg, and my Subaru Forester 2017 is absolutely invaluable for these trips! I can fit THREE cat carriers in the backseat and one in the front (all safely belted in, of course). And all their gear for their new families fits neatly in the roomy trunk. My meezers love the quiet drive and the comfort of the ride - no bouncing around for them! I absolutely love my Forester and this is the third Subaru I have purchased - I'll never have another vehicle except a Subaru. Thank you from me (and the meezers!) for a really exceptional vehicle that's a pleasure to drive and has an extremely comfortable riding experience. You go, Subaru!!

Where Love Met Hope  –  Lori F

Delivering the blankets to area hospitals for the "Where Love Meets Hope" promotion was very gratifying. What made it very special one day though was upon delivering to the Regional Cancer Center in Johnson City, Tennessee. There was a gentleman receiving a blood transfusion that day who is battling AML (leukemia). He was so touched to get this blanket and began sharing his story about how LLS has personally helped him each year with a travel grant. He was also grateful for the information we've provided to him as well as being able to participate in the local support group. Then, what was sort of a "full circle," moment was that the social worker who helped arrange the delivery to patients drives a Subaru! It was a great day full of many blessings. The patient had lost a friend to cancer and said being able to know people out there care (like Subaru) is very nice. This was a wonderful promotion and I hope that LLS and Subaru can continue to work together and bring love and hope to patients. Cancer is awful and being told you have it will change your life in an instant. The support that LLS provides and this blanket gesture and messages of hope will put many smiles on the faces of those bravely battling this monster.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Washington County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,404 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 93 trees, 409 gallons of gasoline, 3,484 plastic bottles, and 16,026 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Our love promise to the United Way  –  Lester L

We are very excited about our "Love Promise" involvement with the Washington County United Way. For the last few years we have been very active in our support and involvement with the Washington County United Way. We are especially proud of our employees. The last two years we have had 100% employee participation in the form of contributions during our annual United Way campaign. We have also been participating in an annual automobile dealers United Way Campaign, where a contribution was made by us directly to the United Way of Washington County for 2 weekends each year during their fund raising campaigns. Because we have been impressed by the number of important hard working local organizations that are funded through the United Way we decided to designated the Washington County chapter as our official local partner for the Subaru national "Share the Love" event that took place during parts of November and December 2014. As a result of this partnership and the great response of our customers during the "share the love" event we are able to present the Washington County United Way with a check from Subaru of America on our behalf on this day March 31st 2015 totaling $20,223 dollars. Our employees, Our Dealership and Subaru of America all believe it is important to "Share The Love". We know we are touching many people in our community's lives on a substantial basis.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.